GoBG Transit
The City of Bowling Green, KY
GoBG Transit’s rebrand transformed Bowling Green’s public transit into a bold, highly visible, and community-embraced system—proving that great design can move a city forward.
Branding, Marketing Strategies, Video Content, Website, Motion Graphics, Printables, Environmental Graphics.
Bowling Green’s public transit system had a strong service offering but struggled with visibility and engagement. The City of Bowling Green approached Vid Monster for a rebrand, and we saw an opportunity to go beyond just a new logo. Our team pitched a complete overhaul—a fresh, high-visibility identity, a user-friendly website, redesigned bus stop signs, intuitive transit maps, and a reinvigorated social media presence. Inspired by world-class transit branding, the new GoBG identity is bold, bright, and unmistakable—a green as vivid as sunlight through leaves, designed to be seen from a distance and recognized instantly. Each bus became a moving work of art, featuring iconic landmarks of Bowling Green, while signage and printed materials were reimagined for clarity and accessibility. The impact was immediate. Ridership increased, the buses became a recognizable fixture in the city, and the community embraced the fresh, modern feel. What was once an overlooked system is now an integral part of Bowling Green’s identity. For the Vid Monster team, this project wasn’t just about great design—it was about giving our city’s transit the energy and recognition it deserved.
