Why Your Hiring Process is Broken (And How Video Can Fix It)

The Hiring Struggle is Real

You just lost your best candidate—and you don’t even know it.

Imagine this: You spent weeks crafting the perfect job description, listing out every qualification, every responsibility, and every perk. You posted it everywhere—LinkedIn, job boards, your careers page. Then you waited. A few applications trickled in, but most were underwhelming. The one candidate who would’ve been the perfect fit? They never even applied. Why? Because your job listing looked just like every other one.

In today’s job market, top talent has options—lots of them. If your hiring process isn’t actively selling your company, you’re invisible. Your job listings don’t stand out, the applicants you do get aren’t the right fit, and your hiring process feels frustratingly outdated. The best candidates skim right past your postings.

The reality is that job seekers today expect more. They don’t just want a paycheck—they want to connect with a company’s mission, culture, and values before they even apply. A static job listing full of generic bullet points won’t cut it anymore. But here’s the good news: video can fix that.

The Data-Proven Power of Video

Incorporating video into your recruitment and hiring strategy is no longer optional—it’s a must-have.

📊 Job postings with video receive 34% more applications than those without.
📊 Embedded video increases engagement by 800% compared to text-only job ads.
📊 Companies using video interviews reduce time-to-hire by 60%.
📊 80% of job seekers say they are more likely to apply for a position if the job post includes a video.(CareerBuilder)

Compare that to traditional job descriptions, which are often skimmed or ignored. Video doesn’t just attract morecandidates—it attracts the right candidates, saving you time and resources on unqualified applicants.

The Fix: 4 Essential Hiring Videos

If you want to hire the best talent, you need to give them a reason to engage with your company. Here’s how video does that:

🎥 Recruitment Videos – Showcase your workplace culture and team to build trust. Candidates want to see who they’ll be working with, not just read about it.

🗣️ Employee Testimonials – Let your best employees share why they love working for you. Social proof matters—if they believe in your company, new hires will too.

📆 Day-in-the-Life Videos – Help candidates visualize the role and what it’s like to work at your company. Transparency leads to better-fit hires.

❓ Hiring FAQ Videos – Answer common candidate concerns before they even ask. Reducing friction speeds up the hiring process.

The Real Cost of a Bad Hire

A bad hire costs a company at least 30% of that employee’s first-year earnings. Can you afford that? Video helps attract the right talent from the start—so you don’t waste time on the wrong candidates.

Hiring is expensive. Video reduces cost-per-hire by 36% while improving retention. If your hiring process feels outdated and ineffective, it’s time for a change.

Ready to Hire Smarter?

🚀 We’re offering 5 free hiring video strategy calls this month. Want one? Grab yours before they’re gone!

📩 Stop wasting time on job listings no one reads. Book a free strategy session with Vid Monster today and start hiring better with video!